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2018ロシアＷ杯も佳境に入って参りました。 残念ながら日本はベスト16で敗退してしまいましたが、アジア勢で唯一 決勝トーナメント進出を果たした日本をたくさんの香港の方々が 応援して下さり、大変嬉しい思いです。

このサッカーへの関心が高まっている期間に、前回ご報告した広告活動とは違う形でも実施しています。

関西ペイント本社の100周年記念式典で発表され、今や世界で380万回を超える再生回数の動画をたくさんの人たちの目に触れさせたい。という思いから、公園や駅前のモニターから自動販売機に至る様々な所で流しています。

前回同様に初めての試みですが、様々な形で継続して参ります。


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 • 過去の特集

The 2018 Russian World Cup has already come to its quarter-finals, and excitement is real from now on!

Even though Japan reached but stopped at last 16, we are still very pleased that there were many Hong Kong people cheering and celebrating for Japan, the only Asian national team to have advanced to the finals in the tournament.

During this period when popularity of soccer is growing exponentially, we would like to keep the momentum going under such favorable circumstances by boosting our advertisement activities, though our method would be different from what we had introduced last time.

We'd like to show our Kansai Paint x Manchester United animated short to even more people. Our video, debuted at the 100th anniversary ceremony of Kansai Paint HQ, has now over 3.8 million views over the world! From this, we thought of displaying our promotional video in various places ranging from parks and monitors in front of the station to vending machines.

▼ A series of smart vending machines have been set up in public rest area


▼ Our Kansai Paint x Manchester United animated short can be easily seen!


▼ One of the digital display screens is located in Tsuen Wan Riviera Park near Tsuen Wan Ferry Pier


▼ Being close to Tsuen Wan West Station,
    the digital display screen in this waterfront park is bound to attract a lot of joggers' and passerby's attention


It is our first trial, just like we did last time, but we will continue in various forms to further increase market penetration and brand awareness.