EX-AU TAU Housing Project now Completed!
EX-AU TAU(凹頭)のハウジング物件が完工しました‼
ハウジングは香港市場に住宅を供給する目的で為される新築物件ですが、魅力は何といってもその規模と、政府物件をしっかりやっているという実績です。
関西ペイントは確かにこの市場ではブランクがあり他社の独占を許してきていましたが、この5年余りで大きく業績を伸ばし、複数の物件を獲得してきております。実際にハウジングは政府の試験を経て認可されたメーカーの材料のみが使用されることになっていますが、昨今では材料の中身を調整した粗悪品を供出するメーカーもあり、その中でハウジングの抜き打ち試験にも問題なく合格する関西ペイントの塗料に対する期待感は日を追って高まるばかりです。
中でもこのEX-AU TAUという物件は、25万㎡という大きさもさることながら、下層階にゾラコートが採用されたことでも画期的な物件となりました。
ハウジングは落下事故防止のため10年以上前にタイルの使用が高層棟に於いて禁止されるようになりましたが、やはり意匠的に吹付けタイルだけでは物足りない感が否めず、政府役人から高付加価値の材料を求められて参りました。その中で他社にはない多彩模様のゾラコートは、関西ペイントの長年の歴史の中で育まれた海外でもよく使われている材料のひとつであり、香港の民間市場でも既に大きく認知されている材料でもあります。この良い市場と良い材料の幸せな邂逅は、ハウジングの設計にデザインの幅を持たせることにつながり、そこに住む方々にそれまでの塗料では味わえない意匠を提供することにつながり、ひいては塗料の可能性を最大限に高めるチャンスにもつながります。
これから500世帯を超える家族が暮らすことになるEX-AU TAUのハウジング物件は、関西ペイントのゾラコートがその住民の方々に安らぎと高級感を提供することは間違いありません。
Housing Authority (HA) was established by the government to develop and provide public housing programme in the Hong Kong market. The attractiveness of housing projects lies in its extremely large scale and the reputation gains.
While it was true that the housing market had been monopolized by our competitor and Kansai Paint was seemingly quiet and inactive, Kansai Paint has in actual fact come back strong, having a few projects already completed! Two of the major reasons why we have been welcomed by HA are because of the recognition of our product quality and our self-discipline for quality control.
▼ Ex-Au Tau Housing Project (Long Shin Estate) features Kansai Paint products with over 250,000 m2 of application area
It was discovered recently that some suppliers might have passed off as genuine, and the government officers had to spend so much more time and effort to deal with the aftermath of such issue. Kansai Paint, however, gives full assurance that our products have passed all the standards without fail.
Ex-Au Tau development, a housing project of over 250,000 m2 as featured in this entry, marks an epoch-making achievement for Kansai Paint, as HA has selected our Aqua Zolacoat EX on their external façade as an accent decoration.
▼ Special pattern designs could be seen on the external walls
▼ Two different variations of Aqua Zolacoat EX have also been applied to the podiums for a luxurious finish
The use of tiles for high-rise buildings had been banned for more than a decade of time in order to prevent accidents caused by tiles falling off. While the option of implementing tiles had been crossed off, the design would become rather insipid if all external finishing were to adopt only spray mount texture coating. It would be quite a refreshing experience for the government officer to employ various design coating systems. Aqua Zolacoat EX, known to be a deluxe texture finishing, has been employed by popular demand both in the private market locally and overseas for a long while. This is arguably a happy marriage between supply and demand. As more and more Aqua Zolacoat EX job references can be found and seen in the market showcasing varieties and adaptability, even broader design ideas and inspirations have been made possible by the designers and architects, having seen the existing precedents.
Starting this spring, over 500 families may enjoy living in Ex-Au Tau housing estates which has a stunning and luxurious outer appearance with our granite-like finishing and a relaxed ambiance with our spray mount coating system.
▼ A good mix of Kansai Paint products has made Long Shin Estate a comfortable yet stylish place
